Noa Noa was founded in 1981 by the brothers Harald and Lars Holstein as a feminine alternative to the sharp and structured fashion of the time. The name Noa Noa means “simple and harmonious” in Tahitian and reflects the essence of the feminine and bohemian Noa Noa universe.

For three generations, Noa Noa has dressed women and designed beautiful, timeless collections with a lasting sense of quality, naturalness and calm. Our collections are designed in Denmark at Noa Noa’s head office, set in idyllic surroundings in North Zealand, and produced by close partners around the world who meet high standards within corporate social responsibility.

Our feminine collections are available in concept stores, multibrand stores and on selected online platforms around the world.

The Noa Noa brand is part of Mollys Collective ApS, our new name and the beginning of a new and exciting journey. With the acquisition of Denim Project and the Swedish brand Odd Molly, Mollys Collective ApS today owns five brands: Noa Noa, Odd Molly, Unmade Copenhagen, Denim Project and Noa Noa Miniature. Our collections are created for style-conscious consumers who appreciate good quality. With our five brands, we are able to offer our customers inspiration and exciting combinations from the world of fashion.

The Spirit of Noa Noa

Noa Noa is an international fashion brand with strong roots in the Danish design tradition. Our feminine collections are designed for women who love feminine design, quality and beautiful details.

Craftsmanship, quality, a good fit, responsibility and a love of detail are at the heart of Noa Noa. All our prints are either based on antique patterns or hand-drawn by our print designer.

“Through our collections, we want women to feel the care that goes into every style and experience the feeling of being beautifully and comfortably dressed, allowing them to feel more balanced in their lifestyle.”

Our Design Story

Noa Noa has a strong design profile and a nostalgic approach that brings together femininity and quality with thoughtful details in every piece and every collection. This ensures that each item not only represents the identity of the brand, but also gives every woman who adds a piece to her wardrobe the feeling that she is truly updating it — not simply following a trend. In this way, Noa Noa encourages creativity and personal choice, making it possible to create a personal and distinctive look.

Fabric-covered buttons. Hand-sewn details. Waistbands made to be shown. Hand-knitted styles. Materials with tactile surfaces that awaken the senses. Interior elements created in Noa Noa’s own workshops and used to make every store unique. For us, good design craftsmanship is about always leaving a trace of care and attention. For the materials, the workmanship and, not least, for the woman and girl who should ultimately feel at home in the design.

The Bohemian Signature

We have always had a strong connection to the feminine and the natural. This can be felt in our collections, where natural materials such as wool, linen, silk and cotton — also 100% organic — are recurring elements. Together with effortless silhouettes, they create a breathable, free and feminine feeling.

Important elements of our bohemian signature also include inspiration gathered from cultures around the world over many decades, as well as slow fashion — traditional and modern craftsmanship techniques that take time.

A Touch of Love

There is a little love woven into everything we do. Every collection begins with an inspirational journey, where we only pass on what we ourselves have fallen in love with. We often treat the members of Noa Noa Society, especially on their birthdays, and like a good friend, we passionately share the Noa Noa universe with women of all ages on Instagram and Facebook.