About Noa Noa

The story of Noa Noa

Noa Noa was established in Denmark by the brothers Harald and Lars Holstein back in 1981 as a feminine and romantic alternative to the hard-edged fashion at that time. ​

The name Noa Noa means ‘simple and harmonious’ in Tahitian and characterizes the feminine, bohemian and balanced universe of Noa Noa.​

In over 40 years, Noa Noa has designed feminine clothes for more than three generations. Our collections are developed in Denmark from our design studio in the beautiful surroundings of North Sealand. Together with our suppliers from all over the world, we make sure that we meet the highest standards according to social responsibility.

In addition to the brand Noa Noa, House of Noa Noa includes Noa Noa miniature from 2003 and since 2020 the accessory brand Unmade Copenhagen.


The spirit of Noa Noa

Noa Noa is an international fashion brand for women, based on a strong Danish design heritage with a belief that you can achieve the most in life with a strong will and by doing things in your own way. 

Our collections are made with a bohemian inspiration and a great passion for quality, fine details, hand drawn prints and in beautiful feminine silhouettes. ​Styles made with love for the suitable fitting and with a conscious mind on sustainability.

“Through our collections, we want women to feel the careful thoughtfulness that is put into each style and a feeling of being well dressed and comfortable, so they can achieve a more balanced lifestyle​”.


Noa Noa - product and design

Each collection is created as an inspiration for women to feel more balanced. The collections embrace bohemian inspiration, hand drawn vintage prints, poetry and calmness. We call it, slow fashion.

We are very proud of our qualities and strive to work with the best suppliers to get the greatest possible durability and properties. We have a wide range of knit designs made of both mohair and alpaca blends as well as organic cotton and LENZING ™ ECOVERO ™ viscose yarns.​

One of our highest priorities is always to ensure a wide variety of different shapes targeting all type of women bodies.


The story of Noa Noa miniature

Noa Noa miniature originates from the mother brand Noa Noa, launching the first collection in 2003 with a significant heritage from the mother brand.​ Our 2 annual Noa Noa miniature collections embrace soft materials, fine qualities and beautiful prints designed in-house at Noa Noa.

Some of the prints are similar to those found on Noa Noa offering you the opportunity to shop matching styles for mom and daughter.

In addition to the beautiful collection, you will find a large selection of basic styles in the finest qualities and colors. These designs are perfect for adding an extra layer of warmth and comfort in the crisp Autumn weather.

Noa Noa miniature is available from size 0-12 years.


The story of Unmade Copenhagen

Unmade Copenhagen is a Scandinavian accessories brand established in 2016. In our design studio we transform contemporary designs into our own signature styles. By rethinking the way, we use fabrics, by adding small details, we generate styles for the conscious woman.

Our collections represent a great selection of accessories styles. ​Scarves, gloves, bags, soft access, hats, belts and socks.

​By the summer of 2020, Unmade Copenhagen became a part of House of Noa Noa as a perfect complement to the brand Noa Noa.